Is Nordstrom ACTUALLY Focused on Sustainability?
Recently Nordstrom created a “Sustainable Style” tab online for Earth Day. When I went to check out what was offered there was quite a variety.
Nordstrom had some of their own name brand items made with eco-conscious materials such as modal and made in factories that supports women worker empowerment through the HERproject, which creates partnerships to enable workplace-based interventions on health, financial inclusion and gender equality.
Although Nordstrom did not provide much insight as to where their factories are, the program, or where materials come from, it’s a start.
Similarly when clicking on the “learn more” section there were some beautiful graphics on social responsibility, fair trade, and eco-friendly materials, but after scrolling through the section of goods….I didn’t think too many of the products actually represented the values described.
Don’t get me wrong there were definitely some! But there were a lot of items lacking information.
Is Nordstrom Greenwashing?
There were a lot of products in the Sustainable Style category on there that left me wondering….why are these items categorized as “sustainable.” Lots of products were just listed as “imported” with no specifics on where the product was crafted and made of generic materials such as cotton, rayon, & polyester.
The lack of information made me think there might be a bit of greenwashing going on in their Sustainable Style section as I didn’t see much in the way of recycled fabrics or organic cotton.
There were definitely some, but I felt like there were more questionable items than actual sustainable items due to the lack of information.
Nordstrom Alternatives
If you love Nordstrom style and are looking for some more fashionable boutiques with social responsibility within their core values check out Whimsey and Row. And consider exploring some of our other guides to discover stylish fashion that is sustainable.
More Sustainable Fashion Content to Read:
