WASHINGTON – As millions of Americans struggle to treat their eczema and decode product labels, the Environmental Working Group is offering a game-changing solution: a new EWG Verified® category that sets bold benchmarks for safety and transparency in over-the-counter, or OTC, eczema products.
EWG Verified products have to meet EWG’s strictest standards for ingredient safety, health and full transparency. Four eczema products from HealthyBaby, Mustela and hypothesis meet these standards. Their inclusion in this new EWG Verified category signals to consumers that these eczema products have undergone rigorous review and represent a trusted choice for families managing eczema.
A new standard
“Our babies’ skin is more sensitive and permeable than an adult’s, and when eczema compromises that barrier, it becomes even more vulnerable to everything in our environment,” said Shazi Visram, founder and chief executive officer of HealthyBaby. “Following on HealthyBaby’s first ever EWG Verified diaper, we’re so proud to introduce the first-ever EWG Verified eczema cream for babies that protects the skin barrier and microbiome while soothing irritation safely without synthetic chemicals.
“As a mom of two, I know the heartbreak of watching a baby struggle with eczema, and parents deserve the peace of mind that what they’re putting on their child’s body is truly safe,” she added.
HealthyBaby’s Our Eczema Remedy was the first eczema care product to earn the EWG Verified mark and is expected to hit the market in early 2026.
“We’re thrilled to celebrate HealthyBaby, Mustela and hypothesis for meeting the rigorous standards set by EWG,” said Jocelyn Lyle, EWG’s executive vice president of mission and partnerships.
“We’re giving consumers what they’ve always wanted and deserved: a clear and trustworthy way to choose safer, healthier eczema products for their families,” she added. “The EWG Verified program continues to grow, making shopping for eczema products stress-free.”
Eczema, a condition that causes dry, flaky skin, affects roughly 10% of the population, including more than 9.6 million children, according to the National Eczema Association. The irritated skin barrier can leave people more vulnerable to harsh chemicals or allergens.
The EWG Verified eczema standard combines standard EWG Verified product hazard scoring and ingredient restrictions with additional considerations about potential allergens and active ingredients.
Families dealing with eczema should work with their health care provider to develop a treatment plan, including potential OTC product recommendations.
The program launches with four products:
- Healthybaby – Our Eczema Remedy
- hypothesis – Eczema Precision Hydrogel
- hypothesis – Eczema Therapy Cream
- Mustela – Stelatopia Intense Eczema Relief Skin Protectant
Science-driven benchmarks
Navigating the world of OTC eczema products can be a confusing and frustrating experience for families trying to find relief. With so many products on the market, it’s often difficult to figure out which have safer ingredients for sensitive, compromised skin.
Families may struggle to find OTC products that help address eczema symptoms and also meet ingredient safety and transparency standards.
EWG Verified eczema products give families a clear option by requiring full ingredient disclosure, sensitive skin testing and non-steroid active ingredients.
“Adding eczema products to the EWG Verified program represents a crucial step forward in eczema care,” said Oliver Liu, Ph.D, co-founder of hypothesis.
“Building on their longstanding commitment to rigorous safety standards, EWG has created a certification that recognizes eczema-prone skin’s unique needs – and ensures products meet the exacting standards that sensitive, barrier-compromised skin requires,” she added. “This seal helps consumers navigate the complex world of eczema products with confidence.”
The addition of these products to the EWG Verified program builds upon EWG’s decades-long track record of empowering consumers to make healthier choices through science-based standards and transparency about ingredients, especially in personal care products.
“At Mustela, supporting families with safe and effective skincare has been our mission since 1950,” said Meena Rana, the company’s assistant vice president of quality, regulatory affairs and customer service.
“Because eczema can be especially challenging for parents and children, we sought EWG verification for our eczema care products, giving families the reassurance that Mustela products are gentle, effective and safe for the whole family,” Rana said.
“We’re proud to be one of the first brands ever to receive this recognition, for our Stelatopia Intense Eczema Relief, an OTC treatment. The mark underscores both the rigor of our formulas and our dedication to clean, transparent skincare,” she added.
Choosing safer products
EWG Verified takes the guesswork out of shopping and allows consumers to treat their symptoms with brands and products they can trust.
“As a toxicologist and mom of a child with eczema, I’m excited EWG has expanded our Verified standard into this space,” said Kaley Beins, director of ingredient safety for EWG Verified.
“You shouldn’t need to be a scientist to choose safer eczema products for yourself or your family. We’ve prioritized ingredient safety and skin sensitivity so you can look for the EWG Verified mark when searching for eczema products you can trust,” she added.
Shoppers can find the complete list of EWG Verified OTC eczema products here.
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The Environmental Working Group (EWG) is a nonprofit, non-partisan organization that empowers people to live healthier lives in a healthier environment. Through research, advocacy and unique education tools, EWG drives consumer choice and civic action.
